Home is where the blog is.
One of the best things I did in college was intern at Northwestern’s alumni magazine. They taught me about magazine production from start to finish. They let me write full length feature stories. They sent me out to write about International students and Third Culture Kids, which planted the seed for creating DenizenMag.com. And most…
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This is a really bittersweet blog post for me because I’m leaving America’s Test Kitchen and moving on. It really was a dream job, where I got to write, talk and think about food all day long. I got to create an entire department and work with incredible colleagues. I met and made friends with inspiring food bloggers all across North America.
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I’m back in Seattle after a 10-year hiatus! I’m absolutely thrilled to be here, mostly because I’m going to a food blogger conference, and working with bloggers is the best part of my job. So in honor of this week’s event, here’s a little recap of the various blogger projects we’ve done at America’s Test Kitchen.
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It’s a lot of work maintaining multiple social feeds. Say you’ve published a new blog post. Well, no one’s going to see it unless you share it on Twitter. And Facebook. And Tumblr. So there you go again, repeating yourself again across the internet. Don’t you ever wonder — couldn’t a robot do this for me?
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Here at the America’s Test Kitchen New Media Department, we love working with our social media interns. Interns bring energy, creativity, hard work and fun to our department. In return, we try our hardest to provide the most rewarding internship experience possible.
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My friend Zeninjor Enwemeka, the homepage producer at Boston.com, is now teaching a journalism class at Boston University. Professor Enwemeka recently invited me to speak to her class about social media. Here’s the collection of links and examples I used in class
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I work for a company named America’s Test Kitchen, a public television show and a magazine/book publisher that has a small but devoted following. Because we’re small, I’m given a lot of room to experiment with our social media campaigns. In the last year and a half, I’ve learned a lot from launching a website, building a social media presence and establishing relationships with bloggers.
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I found out about Kony2012 pretty much the same way everyone else did, my friend Kathy posted the video on Facebook. When I watched the video, I immediately noticed some pretty impressive social media tactics by the organization. So without further ado, here’s how Kony2012 got your attention:
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A message from your friendly social media manager: One of the most valuable programs you can create with your social media strategy is a community of brand ambassadors.
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Steph Yiu 