Home is where the blog is.
This is a really bittersweet blog post for me because I’m leaving America’s Test Kitchen and moving on. It really was a dream job, where I got to write, talk and think about food all day long. I got to create an entire department and work with incredible colleagues. I met and made friends with inspiring food bloggers all across North America.
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It’s a lot of work maintaining multiple social feeds. Say you’ve published a new blog post. Well, no one’s going to see it unless you share it on Twitter. And Facebook. And Tumblr. So there you go again, repeating yourself again across the internet. Don’t you ever wonder — couldn’t a robot do this for me?
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I work for a company named America’s Test Kitchen, a public television show and a magazine/book publisher that has a small but devoted following. Because we’re small, I’m given a lot of room to experiment with our social media campaigns. In the last year and a half, I’ve learned a lot from launching a website, building a social media presence and establishing relationships with bloggers.
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Steph Yiu 